Emily Coleman is the CMO of ShapeShift, one of the world’s leading non-custodial digital asset platforms. With over a decade in marketing and public relations, she has worked within various verticals including hospitality and tourism, food and beverage and most prominently, startup fintech and blockchain technologies. She has also managed and led many award-winning communication teams across multiple sectors.
Emily first began working in the Bitcoin and blockchain space in 2014, when she joined Bitcoin Entrepreneur Erik Voorhees to lead marketing and public relations efforts for ShapeShift. As it was her first foray into the blockchain and fintech space, she dove headfirst into learning and devouring all things crypto, and has been enamored with the industry ever since.
Originally from South Carolina, Emily began her career focusing on hospitality & tourism marketing and public relations, boasting some of the Southeast’s most prominent restaurants and destination tourism providers on her client list. Later she brought her tourism marketing talents to Telluride, Colorado, a prestigious, globally-recognized ski resort town, where she spent several years promoting the destination until meeting Voorhees in 2014, at which point she decided to pivot her career into the blockchain tech space.
Prior to ShapeShift, Emily worked in South Carolina and Colorado with a focus on destination tourism marketing and PR, as well as tech startup consulting and advisory work. She has worked in blockchain and cryptocurrency tech for over four years. Emily is a graduate of College of Charleston in Charleston, South Carolina, where she studied journalism and public relations.
Emily is passionate about blockchain technologies, as well as empowering women and minorities to get more engaged and involved within the space.